B2B, technology and Health strategy consultancy and growth platform, powering growth through behaviour change.
DESIGNED FOR HUMANS
LEVERAGING TECHNOLOGY
A B2B, technology and health strategy consultancy and growth platform, powering commercial performance through behaviour change.
At The Habit Consultancy, we help organisations unlock growth by designing strategies around how people actually think, feel, and behave. Leveraging our proprietary growth technologies to execute with speed, and effectiveness.
Combining deep expertise in human behaviour with commercial strategy and emerging technology, we specialise in B2B, technology, and health — where change is complex, and impact matters. Founded by Sarah and Karl Turley, we bring over 30 years of combined experience across client and agency leadership roles in global strategy, marketing, behavioural science, and digital transformation. Whether you’re tackling engagement challenges, launching new products, or transforming experiences, we’ll help you create the habits that drive lasting results. We’re not just consultants — we’re partners in behaviour-led change.
From product conception to launch, we help define clear, compelling value propositions and go-to-market strategies. Our approach combines deep market insights, audience identification, and experience strategy—ensuring commercial and marketing alignment that drives business success.
AI & Data-Driven Marketing Operations
Marketing and commercial functions must work in sync. We develop AI-powered marketing operation agents to automate and optimize campaign delivery, reducing inefficiencies and improving performance.
Commercial and marketing strategy
Commercial and marketing functions can no longer be siloed. We develop commercial and marketing strategy that deliver against the commercial goals of the business.
Content and growth activation
Creative, content, digital lead generation and optimisation focussed on driving growth in a connected world.
Built on a Unique Growth Platform
Technology that drives commercial marketing impact
At Habit, we don’t just consult — we build. Our proprietary growth platform blends strategic insight with smart automation to accelerate performance across brand, operations, and activation.
BrandIQ Measure and benchmark your brand’s Share of Voice and positioning across digital channels — and watch how it shifts over time.
SentimIQ Understand audience receptivity in real-time. Our AI-powered sentiment engine reveals what messaging cuts through, and why.
CMAudit Map the true state of your commercial marketing operations. CMAudit benchmarks your tech, data, process and talent to identify what’s holding you back — and where to unlock growth.
Growth Automation We automate the things that slow you down — from outreach to reporting — so your team can focus on what really matters: driving impact.
SentimIQ uses real-time AI to score message receptivity across your target accounts. Built on proprietary language models trained on B2B buying signals.
Working with Habit has fundamentally changed how we approach marketing. They’ve helped us clarify our proposition, scale our operations, and deliver campaigns that actually move the needle. It’s like having a strategic partner and an extension of our team all in one."
— Dan Spicer, Chief Marketing Officer, SureCloud
Talk to Us About Driving Commercial Impact
Ready to unlock more commercial impact? Whether you're rethinking your brand, scaling your marketing ops, or driving pipeline — we’re here to help.
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