Test Your Message. Trust the Reaction.
Pressure-test marketing copy, product messages or outbound emails against an AI-powered panel of real-time, persona-matched respondents—before you go live.
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Message-Market Fit, Now Measurable
SentimIQ is your instant insight engine for real-world message testing. Available as part of The Habit Consultancy's growth platform or as a standalone subscription. SentimIQ gives your team the power to validate positioning and messaging against a dynamic panel of 50 AI-generated decision-makers. Each one is persona-tuned, scenario-specific, and grounded in today’s market mood.
What used to take weeks of qualitative research now takes less than a minute.







How It Works
Built for Realism. Designed for Speed.
SentimIQ operates as an autonomous research agent; not a static LLM prompt. Each reasearch run:
Builds its own panel – Combining live sentiment, your target persona, workplace scenarios and unique traits
Runs 50 micro-interviews – Each “person” responds independently, self-scoring via a defined rubric
Delivers structured insight – A receptivity gauge + verbatim feedback + export
The Platform in Numbers
SentimIQ Plans
Scale your message testing with real buyer realism — not generic AI output.
Free
Run 5 Full Panel Tests. No card. No time capFree
- 5 Full-panel tests
50 synthetic buyers per message & receptivity metrics
- Quick Response Mode
1 buyer, no scoring
- Realistic panel responses
Persona-aware, scenario-based feedback
- SentimIQ Standard audience presets
Pro
Unlock Custom Audiences & Downloadable Reports$ 100 / month
- Everything in Free +
- 30 Full-panel tests per month
- Receptivity metrics
Colour-coded scoring & research insights
- 1 Custom audience
Built by our audience analyst to reflect real buyer dynamics
- PDF research output download
“SentimIQ gives me the proof I need to back the right message — tested with the right audience before we go to market."
— G. Wells, VP Strategy, Strategic Brand Consulting
What’s Included in
Every Plan
- Instant access to our AI-powered message testing engine
- Authentic, scenario-grounded feedback from synthetic B2B buyers
- Clear qualitative insights to sharpen message–market fit
Want more?
Need additional audiences, runs, or white-label access?
Contact us for agency and enterprise pricing.
Not Simulated. Synthesised from Reality.
Each SentimIQ respondent is built from anonymised real-world profiles reflecting actual experience, tone, achievements, and industry knowledge.
These aren’t generic personas. They behave like true individuals in your market, because they’re constructed from the same raw data, education, published content and professional history.
So when your message gets scored, you're hearing how 50 real buyers would respond if they were sitting in a research panel—no roleplay, no guesswork.
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What makes SentimIQ different:
“These development personas aren’t composites or averages.”
They’re based on the actual traits, tone, and career journeys of people in your target market. Each one responds as someone with their background would—under real-world pressures, biases, and expectations.
“Real-time sentiment. Real professional context.”
We draw on anonymized LinkedIn-scale data and live industry signals to reflect today’s language, priorities, and decision dynamics—so the audience behaves like your actual buyers would inside a panel.
What is Message Receptivity?
Every panel response contributes to a colour-coded Net Receptivity Score (NRS):
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+100 to -100 scale showing how well your message lands across the panel from Negative > Neutral > Positive
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Mean, median, standard deviation reflect diversity and certainty
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Backed by detailed qualitative “why” responses so you know exactly what to improve







FEATURES
Dynamic Audience Simulation
Generate 50 unique, persona-matched buyers per run—no boilerplate, no waiting.
Live Sentiment
Every panel reflects the latest tone, tension, and trends in your industry.
Qual Research Power at Synthetic Scale
Capture the richness of a real focus group, at the speed and scale of AI. Perfect for iterative message testing or campaign validation.
Auto Insights & Coaching (Coming Soon)
Not just a score—soon you'll receive objection synthesis and message improvement prompts.
Why SentimIQ
Save budget by skipping ineffective campaigns
Sharpen team alignment with data-backed messaging proof
Build credibility by showing leadership the message truly works