SentimIQ Terms and Conditions

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS SITE

Who we are and how to contact us

www.sentimiq.habitconsultancy.co.uk (the "Platform") is operated by The Habit Consultancy, a UK trading partnership ("we", "us").

To contact us, please email karl@habitconsultancy.co.uk.

Our Platform

The Platform enables users to test marketing messaging using synthetic audience panels powered by AI (the "Service").

By creating an account and using our Platform, you confirm that you:

• Accept these terms of use;

• Are at least 18 years old;

• Understand that the Service may be used in both personal and business contexts, but that the results are intended to support—not replace—independent judgement in decision-making.

If you do not agree to these terms, you must not use our Platform.

Other applicable terms

These terms of use refer to the following additional terms, which also apply to your use of our site:

• Our Privacy Policy

Commercial and business users

SentimIQ may be used for both personal and business purposes. By using SentimIQ in any capacity, you acknowledge that the outputs are provided as guidance only and should not be solely relied upon for decision-making. We accept no responsibility or liability for business or commercial outcomes based on use of the Service.

If you are using the Platform in a business capacity, you should ensure your subscription aligns with our current pricing and usage terms. We reserve the right to review account usage and may request an upgrade if usage exceeds the fair expectations of a personal plan.

To subscribe or upgrade to a business plan, please contact karl@habitconsultancy.co.uk.

Subscriptions

Your subscription begins with a free trial, which includes up to 5 free runs. After these runs are used or the trial period expires (as stated on the Platform), your subscription renews monthly unless cancelled in advance. To gain full access beyond the trial limits, you will need to subscribe to a Pro plan.

Payment is processed via Stripe. You authorise us to charge your chosen payment method for each billing cycle.

You may cancel your subscription via the Platform at any time. No refunds will be issued for partial months.

We reserve the right to adjust our pricing with at least 30 days' notice.

Changes to these terms or the Platform

We may update these terms or the Platform to reflect changes in law, our services, or user feedback. Reload this page to view the latest version.

Availability

We do not guarantee uninterrupted access to the Platform. We may suspend or withdraw the Platform for business or operational reasons.

Account security

You must treat your login credentials as confidential. Notify us immediately if you suspect misuse of your account.

Intellectual property

All content on the Platform is the property of The Habit Consultancy or its licensors. Do not reproduce, distribute, or use it for commercial purposes without written permission.

No web scraping or automated access

You may not use bots, scrapers, or automated methods to access or analyse content from the Platform.

Accuracy of content

We make reasonable efforts to ensure content accuracy, but do not guarantee completeness or reliability. You should not rely solely on SentimIQ outputs to make business decisions.

Third-party services

We use third-party services to deliver our platform:

• Clerk: Authentication and user account management

• Stripe: Payment processing

• HubSpot: CRM and data storage

Your use of SentimIQ is subject to the terms and policies of these providers.

Data and privacy

See our Privacy Policy for details on how we collect and process your personal data.

Suspension or ban

We may suspend or terminate your access for misuse, including but not limited to spamming, scraping, or impersonation. Suspended users are not entitled to refunds.

Limitation of liability

We are not liable for business losses or indirect damages. Total liability is limited to the Subscription Fees paid in the previous 12 months.

Viruses and misuse

You must not misuse the Platform by introducing malware or attempting unauthorised access. Breach of this clause may result in criminal prosecution.

Acceptable use

You may not use the Platform:

• For unlawful purposes;

• To harass, abuse, or harm others;

• To upload or distribute malicious software or content;

• To send spam.

Linking policy

You must not link to our Platform without written permission. We may revoke linking permission at any time.

Fair Usage Policy

We reserve the right to limit, throttle, or suspend access if usage patterns suggest automated activity, misuse, or excessive volume that impacts service performance for other users.

Beta Features

Certain features may be labelled as “beta,” “preview,” or “experimental.” These are provided “as is” and may be modified or removed at any time without notice.

Feedback and Suggestions

By submitting feedback, ideas, or suggestions about SentimIQ, you grant The Habit Consultancy a royalty-free, worldwide, transferable, sublicensable, irrevocable license to use such feedback for any purpose.

Support

For help or technical support, contact us at karl@habitconsultancy.co.uk. We aim to respond within 2 business days.

Term and Termination

These terms remain in effect while you have an active account. We may suspend or terminate your access if you breach these terms. You may terminate your account at any time through your user settings.

Governing law

These terms are governed by English law. You and we agree to the exclusive jurisdiction of the courts of England and Wales.

SentimIQ is a service provided by The Habit Consultancy
Contact: karl@habitconsultancy.co.uk
 VAT number GB 427930777

© The Habit Consultancy. All rights reserved.